Not long ago, French fries in India were rare, imported luxuries. Today, India is a major exporter, playing a key role in the global frozen French fry market.
In 2023-24, India exported 135,877 tonnes of French fries, valued at ₹1,478.73 crore. Between April and October 2024, exports surged to 106,506 tonnes (₹1,056.92 crore), surpassing domestic consumption (~100,000 tonnes annually). This shift highlights the strength of India’s processed food industry.
Key Markets: India’s fries now reach Southeast Asia (Philippines, Thailand), the Middle East (UAE, Saudi Arabia), and East Asia (Japan, Taiwan), where demand for high-quality, cost-competitive products is growing.
Industry Leaders:
Ahmedabad-based #HyFun Foods leads the way, contributing 85,000 tonnes of exports in 2023. Companies like Iscon Balaji Foods and J R Simplot are also shaping the sector.
What Drives This Success?
✅Potato Innovation: Processing-grade varieties (e.g., Kufri Frysona) with higher dry matter and low sugar content.
✅Efficiency: Producing 1 kg of fries requires just 1.8 kg of potatoes.
✅Agro-Climatic Advantage: Favorable regions ensure a consistent supply.
Despite challenges like PepsiCo’s farmer disputes, India’s success in this sector showcases the power of collaboration and innovation.
💡 Takeaway: India’s French fry journey offers lessons for entrepreneurs on leveraging resources and market opportunities
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